Join us! Debunking Common Myths of Planned Giving by Nathan Stelter
The University of Illinois Foundation Office of Gift Planning and Trust Services and the Office of Marketing and Communications is pleased to invite you to an information-packed seminar featuring nationally recognized marketing strategist Nathan Stelter, who will share insights and best practices to help you uncover more planned gifts.
Debunking Common Myths of Planned Giving
Monday, April 25 | 11:30 a.m. - 1:00 p.m. CST
Enroll via I-Learn or email gpinfo@uif.uillinois.edu for a webinar link.
About the Seminar
The 90-minute online seminar will take a sector-specific look at how mistaken beliefs regarding age, net worth, and the impact of planning giving on annual support may stand in between an organization and its success in planned giving.
Stelter will highlight data from the Natural Marketing Institute’s Healthy Aging Database® study as well as studies from Dr. Russell James, the Philanthropy 100 and others to provide a new look at common misconceptions regarding planned giving.
During the session, Stelter will tell us what research has uncovered about which form of planned gifts are of most interest to donors, from millennials to matures.
Additionally, he will discuss why a segmented and integrated communication strategy works and he will offer some practical tried and true creative best practices you can implement into your communications. Applying these tips to print and digital marketing communications materials increases chances of resonating with donors of any age or capacity to give.
And finally, the Foundation will share information and resources available to support you in crafting your specific college or unit messages.
For more information email gpinfo@uif.uillinois.edu.
Nathan Stelter is the president of The Stelter Company, a leading source for gift planning marketing solutions for the nonprofit community. The Stelter Company, which was founded in 1962, currently partners with more than 1,300 organizations nationally with a staff of over 85 individuals.
Over Nathan’s 20-year career in planned giving, he’s been fortunate to speak at over 150 national and regional industry meetings on gift planning marketing trends and cutting-edge donor and fundraising research. He’s been quoted in numerous trade publications and currently authors the highly successful Stelter Insights blog. Nathan is a past board member of the NCGPC (Washington, DC), current member of the Mid-Iowa Planned Giving Council, chair-elect for the board of the National Association of Charitable Gift Planners as well as co-chair of the National Standards for Gift Planning Success (NSGPS) task force.
Nathan is a two-time graduate of the University of Iowa where he earned a bachelor’s degree in marketing and an Executive MBA.